Benefits of a website for your small business in 2020

Many small businesses still think it’s unnecessary for them to have a website. A lot of small business owners don’t see the need for a website. But in 2020 the importance of having a professional website is ever growing. Here you will read all about the benefits a professional website can have and how it will boost your company image and sales.

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Importance of having a business website in 2020

In today’s time to have a website for even the smallest of businesses is important. A website has become the storefront for businesses. People look at your website and form an opinion about your business and decide almost instantly if they want to do business with you.

If you have an old outdated website, people might think you are unable to keep up with modern times. If you do not have a website, people might not want to do business with you, or know that you want to or are able to do business.

These days people tend to google businesses before they decide to use them. Clients use websites to gauge how big the brand is and how credible the business is. Unfortunately people do judge a book by its cover and your website is your book cover.

Why every business needs a website

No business is too small to have a website. Users use the web in greater and greater numbers. Your website delivers a picture to clients 24/7. Websites generate business, promotes goodwill and deliver strong marketing messages.

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10 Advantages of having a website

Listed below are 10 advantages to having a website for your small business. There are many reasons to have a website of course but we are only going to talk about a few. This will hopefully help you to see how important a website is for all businesses.
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Firstly it is easy access to new clients and leads. Existing clients can refer you to friends and relatives to your business with only your website address.
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Your business is available 24/7. Clients can get your business info at any time of the day or night. They can use your website to look at products and decide if they want to use your business.
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Improve your business discoverability. When clients search Google for a certain type of business, your website (with the correct SEO) will be in the list of companies listed on Google for that specific market.
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Gallery to show your work or products. Your website is your storefront. Use it to show examples of your work or products.
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A website gives you an online presence. Clients believe that small businesses with an online presence is more credible than businesses without an online presence. People also tend to trust companies with a "company" branded e-mail more than a generic email like a gmail account.
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Advertise your products or services. Use your website to link with your social media profiles to advertise your new products or services.
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Save money on print advertising. Your website can provide cheaper advertising opportunity without compromising the quality of the advertising.
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Reach a larger audience. A website can be viewed world wide. So, clients right around the world can view your site and buy your service or products.
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Improve client service. Clients can contact you via your website with contact forms, FAQ sections and auto-responders.
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Use your website to educate your clients. Demonstrate knowledge about your product or service and write blog posts to educate your clients on a certain area. Write posts or info snippets on your site to answer questions your clients might have.
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Business website FAQs

Is it worth having a website?
For a small amount of money, you can get a website up and running as easy as one-two-three. The importance of having an online presence is increasing by the day and getting your website up and running sooner rather than later will benefit you immensely. By getting an online presence you give your clients something to refer back to when they have questions. Websites makes it easier for your clients to communicate with you.
Do I need a website if I have a Facebook page?
While there are many benefits of social media for small businesses, we would suggest having a website on its own. A website will give you an extra edge over your competitor. A place to tell your client what makes your brand special and why they should use your company instead of your competitor.
How do I get a professional website for my business?
Digital Joe offers website packages for everyone. We do everything, from hosting your website to doing the SEO and making sure your information is on Google. Digital Joe will help any size business in any market with a professional responsive website.
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