News on 19 March 2021
The way business is conducted across the globe is completely different since a year ago. These delivery guys (above image) are a regular sight and we desperately need to RENEW OUR MINDS and the way we do business.
Online is CRUCIAL and will become even more so in the months and years to come.
That's why a website is no longer something you can build and forget about until the end of time.
You have to WATCH WHAT'S HAPPENING on it, does it grow or not, is it current or outdated?
But most importantly.
DOES IT MAKE MONEY?!!!
So, without further ado, let's get the show on the road...
This is how your website performed in the last month
In the email notification of this NEWSLETTER, each client received a link to their VERY OWN WEBSITE ANALYTICS REPORT. It automatically shows how your WEBSITE PERFORMED in the last 30 days. If you would like more detail information we can give you access to your Google Analytics dashboard where you can decide what information you would like to see.
What has Digital Joe been up to in 2020...
In 2019 ...
Initially, way back in 2019 when we started, we BUILT ALL WEBSITES on a so-called CMS Platform in order to be able to provide BEAUTIFUL WEBSITES in a SHORTER PERIOD of time as well as give our clients the ability to MAKE SMALL CHANGES to their own website. This DID NOT TRANSPIRE. Not only did we find the platform VERY EXPENSIVE, we also found that the CMS capabilities was quite complicated and most of our clients preferred not to make use of it. This was a TEMPLATE DRIVE PLATFORM.
What we did to turn this around
As with everything we do, we did a huge amount of research and testing before we finally found the ALMOST PERFECT PLATFORM. (There is no perfect platform.) This new platform is completely customisable and, although there are templates, we rarely make use of them.
Last year we REBUILT ALL WEBSITES (those which were on the old platform) onto the new platform. This was a MAMMOTH task to say the least. AND!!! We did this WITHOUT CHARGING our clients any additional fees. This new platform is VERY DYNAMIC and we can literally build what our client requests. (Within reason, of course.)
Most of our clients don't even know that they are on a new platform, because we were able to recreate the template of the original design. With recent updates to this platform we are now able to give our SUBSCRIPTION CLIENTS the capability to make various changes to their own website. More about that later in this article.
New Online Shop Platform
Initially we partnered with ECWID to provide our clients Orange Turtle as an e-commerce platform. However, ECWID has undergone some major changes and it is becoming more and more expensive to get the same functionality. Although ECWID is a great platform with fantastic features, we found that certain aspects which were previously included in the ENTRY LEVEL package, you now had to upgrade to the next level to make use of it or add applications.
In our search we once again ran into SHOPIFY and decided to sign up as PARTNER. Internationally, SHOPIFY is a fantastic platform with vast capabilities, and we have in the past year, integrated it with platforms such as eBAY, XERO, ZAPIER, and various Stock Taking applications. We love the ease of use and that it JUST WORKS! However, for our South African Clients, it is not cost-effective at this time, and since our largest number of clients are in South Africa, we have opted for a platform which will be able to run easily and affordably in SA. After all, if it works in SA, it will most likely work anywhere else.
Finally: We felt that, in the current international economic climate, we needed to find a product which was not only easy to use and affordable, but also customisable. After searching long and hard we found a platform which has been around almost since the inception of e-commerce and highly customisable. We immediately started to discuss migration with our e-commerce clients, and started the process to change over the MAJORITY of the online shops. This we also did at NO ADDITIONAL COST to our clients.
And that, pretty much, took up most of 2020.
Product Feature - New Blog Platform
(And so much more)
We are SUPER EXCITED (when in Rome act like the Romans) about this new Blog Platform. Not only does it offer the user the capability to create and edit blog posts from the front end of the website, but it also allows the user to make changes to PRE-DEFINED areas of the website. All of this is done via the web browser.
For instance, one of our clients host functions and celebrity weddings and need to keep their website up-to-date with the latest functions and weddings. It would be quite easy for them to change any of the images on their Home Page or update their Gallery, should they wish to do so.
Another example is a client who often communicate with their clients via videos and it would be easy for them to update a Featured Video as often as they like.
There are many possibilities using our new plugins called "DROPLETS" and "EMBEDS". These enable you to create dynamic content which you can update from the front of your website. It might sound daunting, but once you start using these wonderful gadgets you will keep the content on your website fresh and up-to-date all the time.
We are in the process of putting together a DEMO SITE where you can see for yourself just how easy it is to use these GEEKY GADGETS.
This month we focus on getting MORE BUSINESS from your FACEBOOK BUSINESS PAGE.
The first thing you need to try and achieve, is to increase the number of RELEVANT LIKES on your business page. Please Note: RELEVANT LIKES! It does not help to have 1000's of LIKES but they are not from the right audience. Your LIKES must reflect the demographic of your perfect client/customer. This will result in more cost effective Facebook campaigns.
Translation: you will get more business for less money spent.
So, create an image or video that tells the story of your business and then run a PAID LIKES CAMPAIGN to the right audience. This can take time, depending on your budget, but in the end you will reap the benefits. (See our PROMOTION this month.)
CASE STUDY As you know, Fish Bowl was rebranded as Digital Joe, last year in February. This means that all the hard work we did for Fish Bowl as a brand, has become null and void. However, WE ARE NOT AFRAID and we believe that it will be turned around for the better. So, we are going to take our BRAND NEW DIGITAL JOE Page, which has a whole of 12 (TWELVE) Likes and use that for a CASE STUDY. BRAVE! VERY BRAVE! Especially in a highly competitive market such as digital marketing.
Updates Done for Subscription Clients
(NB: Subscription clients are clients who are paying for their website design on a monthly basis)
PHP Platform Update
The PHP platform on which your website is running needs to be updated to PHP 7.4 by the 11th of April as PHP 7.2 will be discontinued from then onwards. This means that, if your platform is not updated, your website may not be able to function properly any longer. Our TechJoes will make sure that this is done by the 11th. (Non-subscription clients will receive a notification regarding this early next week on how they can action this.)
New Domain Renewal Prices
From the 1st of April, the pricing for new domains will be increased. South African .co.za domains will increase to R 89-00 per year renewal and .com domains will increase to R 199-00 per year. If you are a SUBSCRIPTION CLIENT in South Africa, you don't need to worry as this renewal is included in your monthly fee. Hosting only clients will unfortunately have to pay the increased fee. International clients have local hosting companies, but their fees have also increased. (Contact Us) should you need more information.
Promotion for April 2021
Our Tip of the Month is on how to increase sales on Facebook.
For the month of April we offer a "Boost Your Likes" campaign at 25% discount off the usual price. 75% will go towards advertising budget. You provide the image or video and we will set up the campaign to give you the maximum number of LIKES for your budget.
For more information click here: More Info
And let us not grow weary while doing good, for in due season we shall reap if we do not lose heart. Therefore, as we have opportunity, let us do. Gal 6:9-10 (NKJV)
And that's all she wrote... Enjoy the long weekend!