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Tips on how to use social media in a small business

1. START WITH A PLAN

The first step a person can take is to start with a plan. The plan can start with organic posts. This might tempt customers to dive in. These organic posts have no way to measure how the businesses will achieve their social media marketing goals. All social media efforts must support the goals of the business.
in this plan one must keep the following in mind:
Set social goals and objectives
This can be done by making use of the SMART objectives. These objectives must be Specific, Measurable, Attainable, Relevant and Timed.
Research the competition
In business, you can get direct and indirect competitors. Research can be compiled in a competitive analysis and social listening strategy.
Conduct a social media audit
After social listening, you can compile a social media audit then step back and evaluate.
Find inspiration
To find and use the inspiration you can find it from the successes of small businesses in small industries.
Create a social media calendar
Social media calendars help you post the right content to the right social channels at the right time.

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2. DECIDE WHICH PLATFORMS ARE RIGHT FOR YOU

After starting the plan you have to decide what platforms are right for you and the business. Remember to not make assumptions about where your audience spends most of their time online. To understand where most of your audience spends most of their time online by observing the demographics information for all the major social networks.

3. KNOW YOUR AUDIENCE

To know your audience you have to understand who your audience is. To get a deeper insight into your audience you can make use of social media analytics. This can create an image of the audience on who is buying from you and who are interacting with you online.
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4. BUILDING RELASTIONSHIPS

It is important to build and maintain relationships with the customers in and outside the business. It can be beneficial to make use of social media to talk directly to customers and followers. This can build relationships over some time. When customers engage with organic content or adverts, you can jump in and reply. This can help to build trust and form the early stages of customer relationships.

5. EXPAND YOUR AUDIENCE

To expand your audience you can make use of social media tools. These tools can be used to reach out to new audiences and to drive new customers to local businesses.

6. SHARE COMPELLING VISUALS WHENEVER YOU CAN

Making use of images in social media posts can create a drive to action in the real world. You can use photos of customers to highlight how to use the product or service.

7. FOCUS ON QUALITY OVER QUANTITY

The social media posts you can create must create value for the business. It is important to remember the posts must create a pitch to the audience and lead motivation to follow the business page. To maintain a relationship in social media marketing, you must be human, honest and provide great content. In the beginning when reaching out to your audience. You must focus on one or two social media platforms that work well. Once that is mastered you can build and expand the efforts and what you have learned on those platforms.

8. USE THE RIGHT TOOLS

The tools are there to boost your productivity so you can take social media marketing for the small business and do great things. These great things include the following:
engagement management
Engagement management can be done via certain tools that can help centralise all the mentions and messages directly to the business on your desktop. You can respond and create engagement without logging each social media platform accounts individually.
analytics
Analytics can provide all information in one place to create a bigger picture of all the social efforts overall. These tools can create in-depth reports and assist you in decision making with regards to your social media marketing campaigns.

graphics
You can create graphics for the posts by using free online tools to create unforgettable images.
content curation
To create content for a small business campaign can be a hassle. Creating and sharing content in a small business with the audience is an art as it creates great ways to provide value and engagement.

9. MONITOR AND RESPOND TO ALL SOCIAL MEDIA CONVERSATIONS AROUND YOUR BUSINESS

You need to be wary of the conversations that are happening about your business either somewhere online and respond appropriately. This is known as social listening.

10. SCHEDULE YOU CONTENT TO FREE UP MORE TIME FOR ENGAGEMENT

In step 1 we talked about creating a content calendar for social media. The content calendar allows you to create the posts in advance. You can make use of the scheduling tools to post them automatically for that time and date.

This can allow you to have a committed time frame per day or week to create social content rather than taking away time from your other daily or weekly tasks.

11. TRACK AND REFINE YOUR PERFORMANCE

It is important to keep up to date and track what does and doesn’t work. You can fine-tune the efforts made to improve the social media campaigns and track what metrics work or matter most to the small business. You can make use of A/B testing to see if any small changes are necessary in the strategy to boost your success over some time. No matter the size of the business social tools are there to help you make a better connection with your audience and reach new potential customers to increase awareness of one’s brand. There is nothing wrong with starting small and growing to more than one key network over time. Read more

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